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Well-behaved embedded video ad

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No-one can have missed the new crop of Apple-beats-PC ads – nicely filmed, but getting a bit annoying even for Mac Addicts like me. I won’t bother with a detailed critique now: suffice to say that they’re carried by the particular humour of the comedians, and that the ads aren’t so much for the Mac as for iLife (I suppose that Apple have to flog the software angle).

Anyhoo, that’s not the point. The reason I thought of the ads again today is that – upon visiting Technorati – I see that the ad’s running embedded on the home page.

Best of all, the ad’s running silently – you need to mouse-over the ad to both enable sound and restart the clip (all of which happens seamlessly I should say).

It struck me as a sensible way to have rich media and clips operating on the home page: unobtrusively and considerately. I wouldn’t be surprised if the click-through (or rather ‘mouse over’ is higher because it’s elective – rather than the rush of people looking for ways to ‘kill’ the ad as it interrupts whatever else we were doing at the time.

Good to see such sensible developments in ad serving.

Podzinger – searching videos for text and keywords

Interesting to see a video search technology making it to the big time (free time).

Podzinger uses speech recognition software to ‘search inside’ audio and video. The cunning part is that it’s able to do this to a repository of stuff (YouTube) and then add to its index. Looking at the Podzinger website they have a number of ‘content partnerships’ and I assume that this entails a form of notification of new content for indexing.

Many moons ago, at the BBC, I was excited by the notion that we could search our TV output for text strings. At the time, speech to text conversion was execrable (back in 2000) and so the idea didn’t fly.

Interestingly, the part of the BBC in which I worked was also responsible for the closed captioning (subtitles) and so in theory we had a time-stamped, “already text” option for searching. Unlike speech-to-text software the Carbon-Based Lifeforms who were creating the captions (think of stenographers on speed) were able to spell correctly the phonetically-challenging names and technical terms that defeat generalist conversion dictionaries.

While it’s great to see a move to increased searchability of visual material, I’d love to see more use made of the close-caption resource. Any one at the BBC reading this and fancy a quick mashup?? 🙂

It’d be worth it just to be able to search on “Sound of footsteps approaching” or “[loud music]”, not to mention the seminal “[Warm applause]”.

MacBookPro – sleep/shutdown and battery management problems – resolved!

I’m a bit of a Mac fan and I’ve already posted about getting an early MacBookPro. All was well (OK, the heat was annoying and carting such a lump around has also made me think more about getting a ‘computer on a memory stick‘[pdf]… but I digress).

Overall, life was good and even the I’m-going-to-kill-myself annoyance with the refusal to sleep problem didn’t covert me to PCs (and thankfully a fix arrived quickly).

What drove me to distraction was the spontaneous shutdown when the pooter was running on battery. Surely, the whole point of laptops is that they run on batteries (!) and so the problem was stupendously annoying, especially since the accursed battery level was reading 97%.

After this had happened a few times I read the tales of woe online: general problems with the early batteries, silence from Apple, long delays in having MBPs assessed. Sigh.

I rang Square, where I’d bought the MBP, and was told it would be three weeks even to look at the machine, and no there are no loan machines. I was also told that there was no guarantee it was a battery problem, but that I could buy another battery (gee, thanks) but – oops – no they were out of stock anyway.

So – more in annoyance than anything – I rang the Apple “Genius Bar” at the Regent Street Apple Store and, after a brief wait, got through to a chirpy-sounding person, clearly reading from a call-centre screen prompt. After asking me if I’d done the obvious (I had) and the non-obvious (firmware updates, checked RAM seating, reset power management) things went silent for a while (SFX: sound of reading notes).

Then, bingo: “there’s a website where you can check if you’re eligible for a battery replacement”. We visited the site together (ahh) and I completed the details (you need battery serial number and MBP serial number) and the site told me I was eligible. I completed my details and was warned of a lengthy delivery delay. Still, I was pleased it was being “sorted” and was rather impressed. All v easy, and I was surprised not to have found details of this on the web.

I was even more surprised and impressed though to receive the batter the next day, less that 24 hours after I’d completed the form, and on the last working day before Christmas. All arrived in a neat box with a return-paid label for the old battery (environmentally-responsible disposal).

In all, from my very low expectations, Apple turned round a major annoyance with a slick, prompt and free service.

Hugs all round – and I hope that the URL will help some other early adopters (fools as we are – or just incontinent in our desire for more Appley Kit Goodness). For now, back to enjoying the 3-hour unplugged battery life…

Christmas Snow – Shoots @ Lupe Gallery

Well, another fun session at Seamus Ryan’s Lupe Gallery just off Columbia Road.

Many moons ago I posted about the ‘Sunday Shoots’ that Seamus used to run – in our case we caught his “windswept” session. These were a real laugh and very inventive.

Much to my upset Lupe has stopped opening on Sundays (coinciding with the Columbia Road Flower Market) and has returned to being predominantly a working studio. While the footfall in the gallery/studio space was always very healthy I can understand that it may not have converted well enough into sales.

Still, in a combination of community spirit, humour and ongoing project work, Seamus opens the gallery on an approximately monthly basis for his “Sunday Shoots”. These take a theme and are open to all-comers to pose (or should I say “participate”.

The “Snow” shoot took the form of a converted PhotoMe booth, replete with the obligatory wind machine (which Manon just LOVES), blobs of cotton-wool snow and strings of snow-like cotton wool, blowing in the breeze. A rather nice medium format camera (with very fast, sharp digital back – a new acquisition? 😉 ) was in place of the usual camera and the results were near-instantly available outside the booth to see.

Have a look at some of the other images – we’re in “Snow Booth 2” on the Sunday Shoots website. You can see a lovely one of Caroline, lovely neighbour, with Alice; Manon posing alone; me and Manon and then this of Manon, Alice and me.

Oh – note that this image and all the other are (c) Seamus Ryan.

Oh#2 – we’re all shouting “SNOW”, by the way, rather than yo-ho-ho-ing.

SECOND LIFE: A story too good to check – Valleywag

I’ve been mentioning SecondLife a lot recently: not because I’m a fan (too old, too time-poor, and I prefer wandering aimlessly through real cities), but because it’s a useful, tangible on-screen activity that serves to make people pause and consider current 2-D screen experiences and the nature of “selling”, “doing” and “interacting”.

Friends comment time and again that “it’s like a MUD” etc and of course I agree – it’s just that a) many of my clients never used MUDs and b) MUDs aren’t easy to demo.

Still, there’s a certain reservation about adding to the 2L hype and this piece by Clay Shirky looks behind the numbers, statements and claims to give a credible, pragmatic reason why the 2L frenzy should be taken with a pinch of virtual salt. More importantly though this piece doesn’t simply dismiss 2L but places it in perspective – both in terms of MUDs and other 3-D past lives, and in the context of how fads are adopted.

The browser becomes the Operating System – Socialtext Launches Unplugging Capability

One of the characteristics of Web3.0 (enough of the numerical increments already!) is the rise of the browser’s gradual replacement of the operating system.

What do I mean by this? Until recently the browser simply ‘reflected’ the design and functionality of the website it was pointed at. Increasingly, these websites are providing desktop-replacement activities (software-as-service applications from Salesforce.com; Writely; Google Docs; blogging software…). Reflecting on a busy day at the keyboard and I realise that most of my life is spent in multiple browser windows rather than in desktop applications or using the OS in an obvious way.

I could, conceivably, operate pretty well on a machine (any OS) with just Firefox and some local storage.

The issue that holds back the browser’s dominance is that it requires connectivity. Sounds trivial, but until we have ubiquitous (and I’m talking about while on the move, in the wilds and on clients’ locked-down LANs) the inability to work locally, off-line is a killer non-feature.

In the past the solution was heavy, complicated and resource-heavy “synchronising” applications: Lotus Notes (gorblessit), MS Exchange offline working, or other such systems. Groove made an attempt at an online/offline world, but all of these offerings were expensive, slow and resource heavy. They were also closed in nature, confining your activity to their realm.

The crop of new applications and services that use a local ‘cache’ to store “offline” activity, or indeed as an ongoing data store (eg Zotero) is growing.

This announcement from Socialtext will not only increase the attractiveness and usefulness of wikis, but will accelerate the browser’s ascendancy.

“Sweatshop software”?

TechCrunch UK � Blog Archive � Virtual Worlds, Real Potential – Imaginary Numbers?

Mike Butcher’s doing an excellent job with TechCrunchUK – now one of the most readable and interesting places to keep abreast of the UK’s web2.0 scene. In fact Mike’s has moved away from the “look – shiny things!” simpering coverage of much of Web2.0 and has turned TCUK (is there a t-shirt there? “Who gives a TCUK?”) into a technology and entrepreneurship news service.

Typical of his coverage is this little nugget of commentary (in a story on Virtual Worlds and their real-world economic imapct):

Anshe Chung (the first 2nd Life real life (R/L) millionairess) uses 50 people in China to build habitats (is this sweatshop software?), and over 10,000 people are making real money trading on the site.

This is an insight with which to conjure. It shows the frictionless, boundary-less nature of digital skills, the speed with which one can outsource and the rapidity with which a service model can be developed and deployed.

On a day that the UK Government’s Small Business Service their exhortations to industry to make “design” part of their competitive strategy one has to wonder how grounded is their thinking. One “creative designer” can develop a service and have that in production and on sale in a literal blink of an eye. Whether this is virtual services to remote users in an invented world; writing software; providing support; researching and subediting or – perish the thought – taking industrial designs and manufacturing them elsewhere. Anywhere. Maybe not even ‘in real life’.

Swivel – a web2.0 home for statistic junkies

Cute site for addicts of statistics and charts, weird correlations and factoid-addicts. This is a social (user content, community, sharing, rating etc) site where people can either dump their favourite charts from their powerpoint, or can indulge in their love for data points…

Currently it’s a bit hit and miss, but a combination of a good search engine and user ratings should get to a decent balance of relevance, quality and humour. I’ll be watching.

In the meantime it’s like the strapline says:

Swivel is a place where curious people explore all kinds of data.
As a preview it’s rough around the edges. May your love for data guide you.

Love indeed.

Annotating the Planet – Jon Udell: A Google Maps walking tour of Keene, NH

This is a rather fetching screencast from Jon Udell showing how he’s converted a winter’s walk (with GPS device and digital camera) into a mapped ‘walk’ – where each waypoint links to photos, movies and other information.

Looking to a future where we’ll all have GPS chips in our cameraphones, it’s easy to see that ‘personal geo-experience’ maps could take their share of the limelight alongside (written) blogs and (filmed) YouTube files as part of the human testament of experience.

Best of all about this thought is that it moves the emphasis away from the “literary” dominance of the web (ie typing, words, keyboards, written exchanges and discourse), and from ‘filmic’ interlopers and onto a level of recorded, actual movement and experience _in_ our world, and not just _about_ our world.

More “met ya” than “meta”. Interesting.

Tryptophanic Thanksgiving Turkey-fest

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Well, Mr Worley – of previous culinary fame – rather outdid himself on Friday evening: with a stupendous Thanksgiving feast…

Smoked Turkey (yes, that’s right) from “Bubba’s” (the Arkansas Cafe in Spitalfield Market); baked sweet potatoes, greens and, well, more turkey breast.

To follow – pumpkin pie with sweet cream!

After a long week or three of late nights, early mornings and hard days; several courses of food and a bottle or several of wine, we were all feeling a little “tryptophanic” – ie drowsy. Apparently Turkey meat contains a ‘sleeping drug’, although wikipedia rather dashes this excuse…

Next year – given enough space, a fireproof house and a arteries of steel – it’s got to be the deep fried turkey!

Thanks again to Ian, Karen and Doug for a great evening 🙂