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The other way to make money from blogs… sell!


AOL confirms Weblogs buyout | The Register

Hot on the heels of Gawker media’s deal with VNU for distribution/syndication in Europe comes the response from Weblogs Inc (erstwhile baiter of Nick Denton, and loud proclaimer of being the ‘business model of web 2.0′).

Calcanis’ answer to how to monetise his blog empire? Sell it to AOL!

From AOL’s perspective I have to wonder how this is any different from the Portal Dreams Phase of the web, when every portal had content editors and syndicated puffery in every ‘zone’ – to provide “stickiness” and to attract traffic. Hmm. This time round it’s a collection of mis-spelled perimeter sites (eg “Joystiq” for gaming info). Surely this is no more than creating your own affiliate/syndication network of part time hobbyist/journalists?

I wonder how many staffers you could have bought for the alleged $25m?

Despite the hype, this seems like a yesteryear deal to me. Then again, maybe I’m just miffed not to be trousering large ones from AOL 😉

Gawker media’s international expansion

Gizmodo International Unveiling – Gizmodo

What an interesting development (also covered on Nick Denton’s blog).

While paying for bloggers to effectively run online maga/fan/niche-zines was a great idea, the question was always around scale. Nick’s business model was neat and, where the personality and chosen niche gelled together the compelling read could easily turn a nice profit (where ad revenue > cost of blogger). One would always be at risk of said blogger being poached or going solo (as happened), but the clear niche for Gizmodo, the momentum behind it and a swift, good replacement covered that nicely.

The next question was enhancing the commercial model. There were forays into paid/sponsored content, or getting closer into bed with advertisers, but these sit uncomfortably with the open, “part of the community”, blogger approach.

The current link with VNU is therefore a neat change. Nick gets distribution (and free translation!). Good brand extension. Syndication, in a word. VNU gets some cobwebs blasted off its offerings in this area and hopefully lots of names and addresses so they can sell subscriptions to them when they have their work hats on.

Nick hasn’t anything to lose: hell, anyone could have copied/linked to the blog anyway! VNU gets to see whether these micro, difficult to manage “communities” have any point. I wonder whether they’ll manage to find a way of making supplier/advertiser support more palatable?

I also wonder of course how the sk8tr-boi geek patois of Gizmodo will translate into French or Italian… If only my French were good enough to be able to tell!

This move shows that Nick is still combining learnings from publishing, especially syndication, with a good ‘nose for a niche’ and an eye (ear?) for a deal.

Boiling water from your tap…

Quooker

“Quooker” – heh, great name.

So – I turn on the tap and boiling water streams out. Wonderful! Imagine, no more boiling the kettle so you can give the ‘tatoes a head start on that interminable 14 minute boil…

I wonder if you can incorporate a water filter so as not to get the heady aroma of London Piping and heavy metals as a background to the tea?

Either way, reminded me of my college room which was too near the boiler: the taps had two settings: boiling or explosive vapour. Taught me to wash my hands quickly and to stand at arm’s length when you turn on a tap. Ah, life skills!

Alice in hospital

Poor Alice, here in the isolation room at the Royal London Hospital.

She’d had chicken pox, then impetigo and then lethargy/stomach upsets and general not-wellness. To top it all off there appeared a nasty swelling at the base of her neck, hot to the touch and painful. Quick trip to the GP was on the cards. One referral to hospital later and there ensued blood tests, swabs, x-rays, ultrasound and finally an IV drip of antibiotics.

Alice took all of this rather well, helped by a liberal supply of “I’ve been brave” stickers. What a great idea.

Since there was some concern that the lurgy couldn’t be identified and could be contagious we were put in an isolation unit and Vicky had the joy of spending 24 hours there with Alice.

Staff were great, the environment was as good as could be and overall everyone worked to make the stay as painless as possible. Cheering to be able to report so positively on our brush with hospital. It was very hot there, though 🙂

Helga stayed over at our house to look after Manon who seemed unpeturbed by the temporary loss of her twin, rather enjoying the attention as an only child for a while. Since Alice’s release Manon’s been very solicitous and informs us all the while that Alice isn’t well.

This photo of Alice shows her watching cbeebies on the monitor while awaiting a scan. Thank god for cbeebies!

Identity 2.0

Identity2.0 – OSCON Presentation

Superb presentation on “Identity 2.0” – how to move beyond the user/pword paradigm currently on the web, as well as getting ownership of “your” identity (rather than having it bound up with the site – eg Amazon ‘owns’ your purchasing history and you can’t ‘take’ that to Barnes&Noble for their view on recommendations for you!).

The presentation style is very slick, humourous and impressive. I was going to say that it reminded me of a presentation that Lawrence Lessig gave at the RSA back in 2004, but the last slide credits the presentation style of Mr Lessig, so it’s clearly not only me that was impressed.

There’s an O’Reilly conference on Web2.0 in october with a session on Identity2.0, and Dick Hardt’s weblog is at identity20.com.

The Guardian: a blog in print?

I rather like The Guardian’s new format (between the tabloid and broadsheet sizes: “berliner”, apparently). Good use of colour, clear type, size is fine. However it seems to lack “density” – a whole pile of stuff on the front page. Is it me, or does it look like (ahem) a blog? The main bit, right nav (linking to sections within, with a leading quote), and a ‘bot bar’ (category headlings along the bottom)?? [see Typepad‘s “2 columns right” suggestion…]

The Guardian
is famous in its use and support of blogs, contributions and a ‘living’ online version, but this adoption of a weblike interface makes it like no other.

You can see the design here on their site.

Vin Crosbie also likes the design and you can see his comments here:
Digital Deliverance Archive: The New Guardian: Intelligent Design in Newspaper

The only other UK paper that approaches the ‘Grauniad’ (so-called in tribute to the infamous speeling erosr that used to plague the paper – before spellchecking?) is the Independent, but their design is more “picture banner at the top and look how much space we’re boldly giving the main story”. The could take a leaf from the Graun and make their comments on the design at least readable without a subscription… Pay for content? Moi?

Brazilian Bush

From Mr Worley:

Donald Rumsfeld is giving the President his daily briefing. He concludes
by saying: “Yesterday, 3 Brazilian soldiers were killed in an accident’

“OH NO!” the President exclaims. “That’s terrible!”

His staff sits stunned at this display of emotion, nervously watching as
the president sits, head in hands. Finally, the President looks up and
asks……….

”How many is a Brazillion ?’

Classic: “ceo-types” leave date on airport computers


Airport PCs stuffed with meaty goodness | The Register

A rather forgiving article on El Reg today, noting how users of airport internet lounges leave passwords, cached info, emails and goodness knows what else on shared machines in ‘internet lounges’. The message as ever is that ‘security’ isn’t something your IT department do on your behalf, it’s an attitude of mind and a habit of paranoid behaviour!

The only two big questions to ponder are:
1) what’s a “CEO-type”? Are they those people in mobile phone ads? Airport ads, even?
2) Do the beancounters, processing the “essential internet usage on the executive move” expense reclaims, assume that everyone is browsing porn, mailing the mistress or leaving business plans on the desktop? God help my next expenses claim!