in eCommerce

Speaking at a BIMA/Netimperative dinner

Last night I spoke at a BIMA dinner, since I’d been asked by Justin Cooke, the new Chair of BIMA and CEO of Fortune Cookie.

The format was a nice, intimate one: a couple of dozen digital and ecommerce folk, cosy restaurant on Piccadily and, er, me.

It was only after I’d accepted (and the first Netimperative email landed) that it dawned on me that I’d never done a ‘speech’ before. Much as I hate powerpoint, all of my public speaking to date had involved a projector, a script and some pictures. I suddenly felt very nervous indeed!

Turned out OK though – the time passed very quickly and the questions were lively. I spoke on some themes I’m keen on:

  • the role of ecommerce – taking some of the points from my musings on the Chief Electricity Officer (blog post)
  • data (trying to cover the notions of epiphenomenology without pictures…) (see my presentation at the Future of Digital Marketing conference)
  • the Obama-Preedy Pricing Principle – yes, there’s a well-overdue editorial on this that’s notable by its absence… šŸ˜‰

Thanks to Justin, Davina, Danny and all of the guests for breaking me in gently!

Danny took notes, but I’m not sure what’ll be left after he’s edited for language, career-limiting comments, confidential asides etc. Maybe a photo? šŸ™‚

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