Acquisition Manager, E-commerce, House of Fraser, House of Fraser | Econsultancy
A quick heads up for a new role at a client, House of Fraser.
This is a really interesting post in a vital and growing aspect of HOF’s ecommerce activities.
Initial setup of the affiliate and acquisition activities has been done by Chris Bishop, so it’s by no means a greenfield situation, but it’s an evermore important part of the marketing mix.
Customers expect not only to see retailers present on niche, offer and voucher sites (that’s now obvious) but two important new factors are emerging:
- closer working with key affiliates like MyDeco and ShopStyle (both demanding of product data, imagery, metadata, collaborative campaign and promotional management), and
- ever-tighter cross channel working – leveraging the in-store activity, PPC, SEO and on-site promotion for maximum customer satisfaction and of course profit.
The integrated, friendly and capable team at HOF are the cherry on this particular cake!
Note that applicants need to add a supporting note to their CV stating in 500 words or fewer the three tactical, “day 1” things you’d do to improve SEM and/or affiliate activity.
House of Fraser
27 Baker Strert
eCommerce Manager, Austin Reed Group
Econsultancy | eCommerce Manager, Austin Reed Group
I’m looking for an eCommerce Manager to join Austin Reed Group (one of my clients) at a very exciting time of growth in their online channel.
The role’s been brought forward since the Group eCommerce Manager’s about to go on maternity leave so this is an opportunity both to establish this role and deputise for the duration of the maternity leave. It’s a very visible role in the group with strong Board and executive interest and support.
There’s a new, whizzy ecommerce platform being ‘enlivened’ in February so this role will have appropriate tools to support marketing and merchandising iniatives.
This is a career-defining opportunity for an ambitious ecommerce retail professional to make a mark in a time of growth and change.
The job advert has details on how to apply but if you’d like an informal chat please either call/mail if we already know each other or send me your details via LinkedIn.
AR will consider structuring the role as interim/contract – just let them know in your covering email.