In No Particular Order

These my micropostings and bookmarks – June 21st through June 23rd:

• Customers given too many choices are 10x less likely to buy | Derek Sivers – Useful summary and factoids:

  "For 10 years, Columbia professor Sheena Iyengar has been studying choice. For her research paper, “When Choice is Demotivating”, they ran a great test:

  They set up a free tasting booth in a grocery store, with six different jams. 40% of the customers stopped to taste. 30% of those bought some.

  A week later, they set up the same booth in the same store, but this time with twenty-four different jams. 60% of the customers stopped to taste. But only 3% bought some!"

• Sheena S. Iyengar – Research – When Choice is Demotivating:
  Can One Desire Too Much of a Good Thing?
• Vans Custom Shoes – Like Nike ID, but you can 'invite your friends to design with you'.

  Produced by fluid.com

• Lucky Brand Jeans – The use of video is well-integrated and restrained, while the 'chat to a friend' feature on every product page is straightforward and actually works.
• Almond Cookies I – All Recipes – These worked – most tasty. I made with an extra 30g of ground almonds instead of the flour.

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