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Internetnews: “Web 2.0: The ‘Consumerization’ of The Enterprise”

Web 2.0: The ‘Consumerization’ of The Enterprise

Nice, succinct article, citing Gartner’s analysis, of how Web2.0 technologies will permeate the enterprise.

The real point however, behind the obvious “new widgets trickle-down to enterprise” comments, is that these technologies and capabilities will challenge the established working practices and silo-mentality that pervades large companies.

Web2.0 enables and thrives upon collaboration. Traditional organisations are based upon departments, reporting lines and hierarchical processes. The latter will no doubt seek to appropriate the former, but let’s hope that a combination of new tools, a little luck and new staff whose open working practices have been formed outside staid businesses will gradually subvert OldSkool business.

This isn’t to propose a hippy utopia of careless, structure-free dossing at work. Rather, it’s a plea for openness, collaboration and peering within the enterprise. Fingers crossed.

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