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10 years’ worth of direct mail: survey

The Letterbox Factfile : E-consultancy.com

Quoth e-consultancy:

Interesting study on direct mail (particularly for email marketing vendors) with lots of facts and figures on B2B / B2C mailouts over the past ten years.
Inlcudes detail on open rates, response rates and overall volume of mail sent in consumer and business sectors between 1993-2003.

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