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Tag: strategy

Micropostings for October 30th through March 28th

These are my links for October 30th through March 28th:

Google’s “Survival of the Fastest”: my video contribution on YouTube

A couple of months ago the folk at Google asked if I’d contribute to a YouTube channel they were creating, soliciting input from a range of practitioners, thinkers and leaders in eCommerce on the subject of how best to survive the economic downturn.

I agreed (very pleased to have been asked) and then immediately regretted it (a combination of _hating_ being filmed and a bit of a panic attack that I’d have nothing to say in such august company).

Both of these concerns were well founded and the first attempt was utterly awful. Google kindly allowed me to hit the virtual ‘delete’ button and re-shoot. I (and all viewers) owe them a debt of gratitude 😉

The format was a difficult one: a straight-to-camera piece on a topic. This requires more skill and preparation that I had understood. I generally prefer a ‘Q&A’ approach – being interviewed by someone else makes it easier to keep on topic and respond to a lead.

That said, I’m really pleased that I’ve had this experience. At InternetRetailing we’re starting our video podcasting programme in June and going through this experience has been a timely shock that I hope will improve our approach.

In the meantime you can find me burbling and only loosely in charge of a Welsh accent here:

In fact, this piece was a ‘version’ of my ‘profit per pixel second‘ metric provocation that I’ve been covering in print. It’s an area in which I’m interested, but I think it suffers here from being too long (maybe I’m too used to giving this as part of a presentation?).

All of this goes to prove Mark Twain’s (well, Blaise Pascal) thought: “I have only made this [letter] longer, because I have not had the time to make it shorter”. The same seems true of videos 😉

You’ll see in the linked videos some very impressive (and more succinct!) contributions from a great range of people – from Boris Johnson, Mayor of London and Martin Sorrell of WPP to numerous leading academics and practitioners.

I’m pleased to be in illustrious company (even if as the slight splotch on the otherwise immaculate canvas) and I’ve learned some good lessons about video presentation.

You can see the whole channel here:

“People in Aid” – Board presentation.

A couple of weeks ago I gave a presentation to the People In Aid Board on the trends in the uses of digital and social media and how these might be used to provide improved services for the charity’s members, staff, field users and stakeholders.
People in Aid is a charity to support HR professionals and practitioners. In their words:
Promoting good practice in the management and support of aid personnel
People In Aid is an international network of development and humanitarian assistance agencies. People In Aid helps organisations whose goal is the relief of poverty and suffering to enhance the impact they make through better people management and support
The organisation already has a number of good web properties, but very much in the “publishing” tradition: centralised information ‘resources’ that are available ‘from the source’ – not always ideal in the field, nor necessarily reflecting the way people currently work internally.
The preparation phase allowed me to get a good understanding of the issues, challenges and opportunities faced by PIA – my thanks to Ben and his colleagues for their time and ideas. The presentation itself elicited some good questions and push-back and I’m looking forward to seeing the development of their web and digital strategies.
The slide deck is linked below, on