Skip to main content

Tag: e-consultancy

Innovation Awards | Events |

Innovation Awards | Events |

e-Consultancy are running an interesting take on awards this year – the focus being upon Innovation in the key areas of digital marketing, rather than achievement per se. This should allow plenty of room to dig underneath the normal approach of “vote for famous big company”. In these awards we can look inside the monoliths that are the leading UK companies by size and reputation and acknowledge some of the many initiatives, experiments and inflexion points that in aggregate can lead to success.

Best of all, one can celebrate initiatives that fail (for good reasons and worthwhile learning) as well as things that otherwise might be under the public radar.

The award categories (below) give plenty of opportunity to enter.

I’m pleased and rather humbled to have been invited to judge (there’s a pretty stellar list of judges – plus me) and I accepted in seconds (before the offer was withdrawn 😉 ). I’m really looking forward to seeing the entries and it’s going to be a privilege to see the nominations.

Entries close on 24 October so don’t delay! Remember too to be generous in nominating the person you think has been most innovative.

The Award categories are:

  • Innovation in Affiliate Marketing
  • Innovation in Email Marketing
  • Innovation in Online Advertising Innovation in Multichannel Marketing Innovation in User Experience Innovation in Social Media and Communities Innovation in SEO/Natural Search
  • Innovation in Paid Search/PPC
  • Innovation in Web Analytics and Optimization
  • Innovation in Online Conversion
  • Innovation in Online Retention
  • Innovation in Online Acquisition
  • Innovation in Digital Marketing and Team Management
    This category will recognise innovative approaches to team management/HR, recruitment and retention strategies and managing significant team growth
  • Most Innovative Person in Digital Marketing
    There’s no fee for entering this additional category, so be generous of spirit: tell us which innovative person you admire and why.’s Graduate Academy

This is a great idea. It’s become axiomatic that there’s a skills-shortage in ecommerce, but a less-well documented problem with the explosion in ecommerce is the lack of entry-level, junior skills.

Such has been the growth that experienced ecommerce people are now looking at senior management paygrades, but there’s not been the investment within companies to grow the skills of young, generalist people, or those from other disciplines, to become the ecommerce practicioners of next year.

This initiative answers two problems for businesses:

  1. accredited, dependable training – you’ll have confidence that the graduates have covered the bases
  2. there’s a critical mass for recruiting (much easier than a ‘spray and pray’ approach to attracting junior staff).

What will the graduates do?

“What’s included for free on our Graduate Academy:

  • 3 day residential training placement in July at Reading University
  • 15 days of distance and online training during August
  • A further 2 days residential training at the end of August at Reading University
  • Free access to for the period of training
  • Guaranteed interviews with leading companies”

We’ll take a look at the progress of the Academy in more detail in InternetRetailing, but in the meantime this is a very welcome initiative and sure to be oversubscribed.

Graduate Academy | Training |

New York – Publishing 2.0 for Euromoney.

It was a real privilege to be able to run three days of workshops and presentations for Euromoney/Institutional Investor in New York, with Craig Hanna of e-consultancy. Following a presentation to the Board in London, Craig and I spent 3 days with teams in publishing, newsletters and conferences, looking at a number of aspects of B2B publishing in the era of ‘the working web’ (as I’m referring to the post-Web2.0 hype).

Around the training I managed to catch up with some people I’d not seen in too long a while: Rebecca and Sanford in particular.

The rest of the evenings and a brief weekend were spent pounding the streets in the – ahem – rather chilly, sub-zero February air. The photoset is on Flickr if you’re interested.

Highlights of the trip were:

Sakagura – a discovery thanks to Sanford: 250 rare Saki varieties and a peculiar fusion of basement car-park blockwork, er, chic; wonderful food, great service and a surprisingly small tab (gawd bless the £:$ exchange rate!) made this utterly memorable.

The new (to me) Staten Island Ferry terminal; the Kerouac exhibition at the New York Public Library, including one of his long typescript scrolls; Top of the Rock – what a view! Barney Greengrass – how is it I’ve only just found it?

The streets were as interesting as ever, and this visit my eye seemed to be attuned to medium-telephoto details.

Tattoo sign over roadworksView through a cut-out in a hoarding, Battery Park.

Plus of course the abiding obsession with pavements and street-furniture…

I took the XPan along for the trip and have 6 films that now need scanning and editing, but I’ll post those as soon as I get round to it.

Speaking at Manchester Digital

I spoke in Manchester last night at the Digital Shorts event, organised by Manchester Digital and e-consultancy. I spoke at this event last January and this gave me the opportunity to review the predictions I’d made, compare this last Christmas with that of 2006 and consider the key areas of interest for 2008 (and how these have developed from those of 2007).

There was a great Manchester welcome, a good opportunity to catch up with people from the Littlewoods diaspora, as well as the growing number of agencies and digital entrepreneurs in the North West. Thanks to some deft use of the corporate card the conversation (and drink) flowed in the bar afterwards and we didn’t seem to lose _too_ many people rushing over to the MEN to hear the Spice Girls’ triumphant return tour – the other Big Event in Manchester last night 😉