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“Cult of the Amateur” – Andrew Keen. Innovation Reading Circle: 05: Amateurism, culture and excellence

Congratulations to Nico Macdonald for another interesting Innovation Reading Circle, attended by Andrew Keen, the author of “Cult of the Amateur”.

Charlie Beckett of Polis has written a succinct review of the evening, noting in particular that Andrew blames the internet (and the undefined “Web2.0”) for:

pornography, gambling, death of quality literature and music, the death of newspapers, a celebrity-ridden, naricissistic culture, decline of democracy, end of the family

Charlie continues:

Unfortunately, for all the people who share these fears about the internet, at a seminar he told me that he doesn’t really believe his own work:

“I am not interested in abstract forms of justice, I am interested in building my brand as an author and a polemicist”

My own comment, posted on Charlie’s blog follows:

Good summary, Charlie, and I agree it was an interesting evening. My main disappointment with both the book and Andrew’s argument in person was the superficial level of the debate: as if the provocation alone equates to reasoned argument. For someone decrying the death of even-handed, quality investigative journalism the sweeping generalisations about the ills of the internet, the lazy characterisations of “Web2.0” and the inconsistencies (eg decrying Craiglist for undermining classified ad revenues while later decrying Google for creating an ad-funded business model) sadly masked interesting and important areas of consideration. What are appropriate and sustainable business models for ‘the Working Web’ (a better term that Web2.0 imho)? What can we learn from the ‘assault on standards’ occasioned by lowest-common-denominator TV, and to what extent does the anonymity and check-less state of the web reflect those trends? Isn’t it too easy to confuse ‘self expression’ with publishing, and therefore the anti-blog vitriol is largely pointless – tilting at windmills?

Overall, this book rather “stole my time”. While outspoken and purposely provocative views have their place in a soundbite interview or a networking event in the valley (“Gee, isn’t that Brit an eloquent firebrand?” etc), when put in print I can’t see that it’s any different from the assertive, blinkered myopia of the extreme blogs Andrew so despises. Clearly, other authors less immediately concerned with the splash they can make will need to reflect more fully on the important topics that Andrew jogs past in his climb up the Amazon sales ranks.

That said, he seems to be enjoying himself. Maybe he should blog 😉

House of Fraser – Head of eCommerce | Job Listings | E-consultancy.com

House of Fraser, one of my clients, is looking to recruit its senior e-marketing team:

House of Fraser, the only nationwide UK destination department store for premium brands and designers, is imminently to revise its eCommerce activities with a major new transactional website, built on a best-of-breed platform. This site will be the UK’s “house of brands” and a premium shopping destination. We are now seeking ambitious, commercial and dynamic people to play an integral part in the launch and rapid further development of this significant online retail initiative.

These roles sit at the commercial heart of the business and form the vanguard in delivering the ambitious growth targets to which the Board is fully committed.

By joining House of Fraser now you will have a career-defining opportunity to create a highly visible, class-leading operation – at a time of growth at House of Fraser and within the eCommerce industry.

In addition to the Head of eCommerce role, we’re also seeking an eCommerce Manager (the senior online merchandising role) and an eCommerce Marketing Manager (to own the customer experience and ensure that acquisition, conversion and retention activities are optimised).

These are not roles for the faint-hearted, and your sizeable ambition must be dwarfed by your patent ability. In return this is a chance to write your name on the UK’s eCommerce scene: no more cranking the handle in an outdated, bureacratic, slow-moving retailer – a new platform, full Board support, zero politics, great brands and a shared vision to make an impact all await you 🙂

Speak to Ann Jamieson at Price Jamieson or ping me with any questions. Nail this opportunity before the summer holiday, that’s my advice 🙂

House of Fraser: Head of Operations

Head of Operations | Job Listings | E-consultancy.com

Here’s another House of Fraser role: Head of Operations for the eCommerce team.

This is just a stunning job: you’ll have all of the reins for the service components in your hands: technical architecture, contact centres, logistics, warehousing, application support… Sigh: a job for a serious, commercial operator who’d relish this career-defining opportunity to create and then ruthlessly develop a stand-out web business. The ambition is nothing less than to lead the UK’s retail sector: since you’ll know our competition you will not take that ambition lightly.

Applications etc should be as set out in the advert and Ann Jamieson is handling responses and aiding selection. However, if you want to get the inside track or have any questions please feel free to contact me.

Jobs for House of Fraser: Web Copywriter

Web Copywriter | Job Listings | E-consultancy.com

I have been working for the last few months with House of Fraser, the UK’s destination department store for premium brands and designers, to launch their multichannel capability with a major web launch.

To borrow an American phrase, the ‘rubber’s about to hit the road’ and HOF is now recruiting the key members of the team.

Admittedly I’m biased, but I feel that these are great roles with the opportunity to make a major impact in etailing. HOF is gloriously politics-free, has a real ‘can do’ feel and the etail activities have the full and visible support of the Board. It’s an opportunity to really crack on, taking a lovely new platform as a starting point and building on that to meet some excitingly ambitious targets 🙂

Here’s the blurb on the Web Copywriter:

* Combining creative flair with ruthless procedural approaches and deep analytical rigour, you will at once create sparkling copy owning the linguistic tone of our brand online while setting standards for others to follow while continually experimenting with, and optimising, our copy to maximise profit.
* This is not a role for a ‘woolly creative’ or poet aspirant. Rather, it’s for a cunning, rigorous wordsmith who will charm the money willingly from our customers, delight our prestige suppliers with the presentation of their products, tweak AdWords and page copy to outperform our competitors’ conversion rates and whose curiosity and excitement with the commercial impact of aweinspiring prose is undimmed.
* Needless to say, you will have a comfortable fluency and you will not wear your grammatical precision in too stuffy a manner.
* Our competitors will try and poach you every week, and colleagues will wonder why you don’t leave to found a highflying creative agency. Only we will know that we hold your family hostage and have chained you discretely to the desk…

You can see the full details on e-consultancy’s job board.

Feel free to ping me with any questions.

Well-behaved embedded video ad

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No-one can have missed the new crop of Apple-beats-PC ads – nicely filmed, but getting a bit annoying even for Mac Addicts like me. I won’t bother with a detailed critique now: suffice to say that they’re carried by the particular humour of the comedians, and that the ads aren’t so much for the Mac as for iLife (I suppose that Apple have to flog the software angle).

Anyhoo, that’s not the point. The reason I thought of the ads again today is that – upon visiting Technorati – I see that the ad’s running embedded on the home page.

Best of all, the ad’s running silently – you need to mouse-over the ad to both enable sound and restart the clip (all of which happens seamlessly I should say).

It struck me as a sensible way to have rich media and clips operating on the home page: unobtrusively and considerately. I wouldn’t be surprised if the click-through (or rather ‘mouse over’ is higher because it’s elective – rather than the rush of people looking for ways to ‘kill’ the ad as it interrupts whatever else we were doing at the time.

Good to see such sensible developments in ad serving.

MacBookPro – sleep/shutdown and battery management problems – resolved!

I’m a bit of a Mac fan and I’ve already posted about getting an early MacBookPro. All was well (OK, the heat was annoying and carting such a lump around has also made me think more about getting a ‘computer on a memory stick‘[pdf]… but I digress).

Overall, life was good and even the I’m-going-to-kill-myself annoyance with the refusal to sleep problem didn’t covert me to PCs (and thankfully a fix arrived quickly).

What drove me to distraction was the spontaneous shutdown when the pooter was running on battery. Surely, the whole point of laptops is that they run on batteries (!) and so the problem was stupendously annoying, especially since the accursed battery level was reading 97%.

After this had happened a few times I read the tales of woe online: general problems with the early batteries, silence from Apple, long delays in having MBPs assessed. Sigh.

I rang Square, where I’d bought the MBP, and was told it would be three weeks even to look at the machine, and no there are no loan machines. I was also told that there was no guarantee it was a battery problem, but that I could buy another battery (gee, thanks) but – oops – no they were out of stock anyway.

So – more in annoyance than anything – I rang the Apple “Genius Bar” at the Regent Street Apple Store and, after a brief wait, got through to a chirpy-sounding person, clearly reading from a call-centre screen prompt. After asking me if I’d done the obvious (I had) and the non-obvious (firmware updates, checked RAM seating, reset power management) things went silent for a while (SFX: sound of reading notes).

Then, bingo: “there’s a website where you can check if you’re eligible for a battery replacement”. We visited the site together (ahh) and I completed the details (you need battery serial number and MBP serial number) and the site told me I was eligible. I completed my details and was warned of a lengthy delivery delay. Still, I was pleased it was being “sorted” and was rather impressed. All v easy, and I was surprised not to have found details of this on the web.

I was even more surprised and impressed though to receive the batter the next day, less that 24 hours after I’d completed the form, and on the last working day before Christmas. All arrived in a neat box with a return-paid label for the old battery (environmentally-responsible disposal).

In all, from my very low expectations, Apple turned round a major annoyance with a slick, prompt and free service.

Hugs all round – and I hope that the URL will help some other early adopters (fools as we are – or just incontinent in our desire for more Appley Kit Goodness). For now, back to enjoying the 3-hour unplugged battery life…

Like.com: First True Visual Image Search?

Herewith a further step in visual merchandising.

The Like.com engine takes both text and images as queries, something no one else does. To return results based on an image query, Like.com compares a “visual signature” for the query image to possible results. The visual signature is simply a mathematical representatioin of the image using 10,000 variables. If enough variables are identical, Like.com decides the images are similar.

What this means – If you see an image on the web, like a watch that Paris Hilton is wearing in the picture to the left, and use it as an image query, Like.com will return results showing watches that look very similar.

This could be deployed by retailers like ASOS.com to take actual celebrity images (say from a film premiere or suchlike) and their users can search not only for the ‘editorialised’ product but also the watch, handbag, shoes etc.

Editorial-led sites could also now offer merchandising by linking the search capability to the stock held either by a third party or an affiliate…

Complex and limiting taxonomies and product categorisations could disappear and give customers mouse-able and rapid access to product.

While it won’t sweep away navigation or searching this is a new capability for marketers to consider.

IBM squares up to Amazon: ‘IBM patented ecommerce’.

IBM Sues Amazon for Violating 18-Year-Old Patents

I’m tempted to chuckle at this as being the latest manifestation of the US ‘bizmeth’ patent madness, in which people can ‘protect’ the process of doing something obvious in a sensible fashion.

IBM’s patents are gloriously old, and predate the internet as we know it. These are akin to finding feudal land rights, or ancient rights of way, impinging on the gleaming new freeholds of the web.

I’m not a fan of bizmeth patents, as this thread on NowEurope demonstrates. Greg made some good and sensible comments there about the need for quality, how it’s the process that’s protected rather than the implementation and the difficulty protection. Greg also provided a succinct position paper on the defeat of the European Software Directive.

I don’t really mind who – other than the lawyers – profits from this: I’m just going to enjoy for a moment that the ‘inventors’ of the ‘1-click ordering’ (“whereby the item is ordered without using a shopping cart ordering model”, to cite their patent) are getting a taste for being sued for inventing the obvious, or discovering the optimal.

JPG Magazine: Brave New Photography

[via the excellent Publishing 2.0]

My, how I like this business!

So – it’s a photography site where “pro-am” photographers can upload images on the current theme. So, it’s “social” and “web2.0” since other website users get to vote on the images they like best. And it’s multichannel because the “winning” photos are printed into a tasty-looking art-mag which is then for sale. The photographers also get paid if their images are printed: not masses, but hey – we’re ‘pro-ams’ and our mums will finally see us ‘in print’.

The site saith:

JPG Magazine is for people who love imagemaking without attitude. It’s about the kind of photography you get when you love the moment more than the camera. It’s for photographers who, like us, have found themselves online, sharing their work, and would like to see that work in print.

JPG is a magazine. It’s published 6 times a year by 8020 Publishing. Check out the back issues. The photos in the magazine come from you!

JPG is a website. Here any photographer can join and upload photos to their member page. You can also submit your photos to issues and themes for consideration in the magazine.

JPG is a community. JPG exists because of, and exclusively for, photographers like you. Without you, we’re nothing.

.

Nice.

I’m going to file this under “ideas I wish I’d had and acted upon”.

Tesco to sell software

Tesco adds software to its line-up

Just published this article on InternetRetailing.net.

I love a company which is determined to fight everyone and anyone for some market share and margin, but Tesco has really impressed today with its assault on Microsoft’s dominance of the ‘office software’ model. The BBC is reporting that it will be selling budget own-brand office software, competing with Microsoft Office.

Tesco have decided to offer a re-badged version of Formjet‘s Ability Plus software. This software has been around, in several guises, since the DOS days of 1985 (it debuted apparently as a free trial CD on the cover of PC World magazine). The software has moved on from then but still sports a rather dated interface (as in ‘MS Office Last Year’).

The three big questions for customers buying office software are:
* Price – anything cheaper than the headline £400 for MS Office Professional looks attractive
* compatibility – no-one wants to head down a blind alley and be unable to communicate with the rest of the (Microsoft) world
* support – anything off the beaten track must be very well supported.

Looking at each of these in turn the attractiveness of TescoOffice2004 [tm, etc] is not entirely obvious.

Of course MS Office can be expensive, but you can always steal it (which of course we at IR Towers would never condone – we simply report this as an option!). You can also get the software for £60 if you’re a student. There’s also a thriving second-hand market for fully-licenced software. While you’d wonder why people would want an old version of Office, you could argue that the TescoOffice is effectively a clone of the older versions anyway. Furthermore, backwards compatibility and the overkill of the total feature set mean that older versions are just dandy for the vast majority of users.

In a sideswipe at large corporates it’s also worth noting that very few large companies are on the latest versions of Office anyway. The investment in patching, customising, training and supporting thousands of users is immense and they take a very sceptical view of the productivity enhancements in new versions. This forms an additional reason for customers to be wary with their own money – they may as well use the same software that they use at work…

Compatibility is another big issue. At IR Towers we are a mixed shop in that the majority have PCs, but we also allow Mac users through the door and our IT person has “Unix” tattooed onto his be-sandalled toes. We understand the difficulties of file compatibility and have working practices that minimise problems. It’s going to be awkward for ‘normal users’ however to find that attachments sent to Aunty Mabel do not display correctly. Ability claim that compatibility is total, but there are comments on internet discussion groups and reviews of some issues with tables and Excel. These are probably minor or irrelevant to most users – however confidence is a fragile thing and any upsets can damage their confidence in the application.

Support is the final Big Issue and there’s no word (no pun intended) at present on how this will be handled.

I’m slightly surprised that Tesco has not opted to package the excellent OpenOffice as its own. OpenOffice is open source software and is multilingual and multiplatform (not just PCs, but Mac and Unix too). The StarOffice version is commercial-grade and comes with manuals and support and would have been an interesting choice for the retailing giant.

It remains to be seen whether Tesco will add PCs to its lineup of new products and – if so – whether they will come without MS Windows. That would be a news story!

In the meantime we can cross off yet another retail sector that’s escaped Tesco’s attentions, while also sympathising with the folk at Tesco’s contact centre – training staff there on how to answer questions on office software productivity!