Olympics 2012 | London unveils logo of 2012 Games

Written by Ian Jindal on June 4, 2007. Posted in T'interwebs.

So let me get this right: an out of touch Tory Lord and a septuagenarian once-trendy designer have come up with a logo that, erm, is to connect with and inspire the Yoot of da YooKay.

Compared to some of the previous olympic logos – nicely set out on this site – you really realise that the whole ‘cool brittania’ stuff was vapid patronising star-struck nonsense.

This is the visual equivalent of seeing a cardigan-wearing geography teacher letting rip on the floor of a school disco.

I wonder whether I’ll get to like this logo any more when the increased council tax bills start landing?