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37 Signals’ “Getting Real” book available online. Free.

Getting Real

I’ve a lot of time for the folk at 37 Signals and I like their combination of web2.0-tech-ness, clear design and say-it-loud clear views.

Good therefore of them to put up their latest book online (surely, adding to their googlejuice didn’t feature in their planning). Great to skim online, but you can always get the artefact for $29 if you wish. Best of all, that artefact comes from Lulu, a print-on-demand specialist, so 37S are clearly taking their lean application-building principles all the way through the supply chain.