IMRG and Hitwise create a “top 50” table of UK etailers.

The IMRG has teamed with Hitwise to give a “Hot Shop List”, or etail ‘top 50′ that will be updated every quarter.

There are the usual suspects on the list, but also some new entries and surprising movers. This demonstrates the need to look beyond one’s own immediate, sectoral competitors and keep an eye on who’s setting the pace in etail, and who’s taking your customers’ money from their wallets before you get a chance!

The HSL is covered in my piece in InternetRetailing.