Gawker Artists: great use for unsold ad inventory
While looking at Gizmodo this morning, following a link from the RSS feed, I saw a striking image of a mouse and the curious “Gawker Artists” watermark. Intrigued, I came across this lovely idea: giving the ‘ad spaces’ to a roster of artists when there are no sold ads.
There are a number of ad networks which offer to serve ads into unsold inventory spaces, but this is a really fun twist.
It’s a dream for public art and arts promoters – sadly, it’s a dream that can only exist when you’re an “A List” blog with enough traffic to pick up the statistically rare “good” artist (and not the statistically ever-present ‘artist manque’ that’s in us all…). Add that to a sense of humour and style and you’ve got something which other people are probably at this moment begging the Arts Council to fund.