http://ianjindal.pencil.vc.catn.com/the-walpole-yearbook-article-on-social-media/

The article was a short one, written to stimulate debate in the luxury sector, where adoption of social media both lagging and also challenged as to whether it’s relevant to the sector.

Research on this was really interesting, and I came across some fun companies (especially ThisNext.com which is now a firm favourite as an exemplar of social-meets-brands-meets-commerce).

The hall at the Banqueting House

So, then, to the sumptuous surroundings of the Banqueting House in Whitehall for the Walpole‘s Awards for  Luxury.

It was a well-attended and extremely well-orchestrated event and the awards (of which there were seven, plus a special award for Dame Vivien Westwood whose, er, distinctive speech I really hope to be able to track down on YouTube and treasure forever!).

I was really pleased to see Bremont Watches get an award  (I’m a fan of their ALTI-Z, cream face) and Net A Porter picked up a deserved award for best online luxury site.

In all, a fun evening and good to catch up with so many people.