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Tag: social

The Walpole Yearbook – my article on Social Media in Luxury

I’ve just posted my article on Social Media in the Luxury sector on my blog:

https://pencil.wpengine.com/the-walpole-yearbook-article-on-social-media/

The article was a short one, written to stimulate debate in the luxury sector, where adoption of social media both lagging and also challenged as to whether it’s relevant to the sector.

Research on this was really interesting, and I came across some fun companies (especially ThisNext.com which is now a firm favourite as an exemplar of social-meets-brands-meets-commerce).

Social media and moblogging??

Originally uploaded by Emma and Lorenzo Wood

Hot on the heels of MySociety’s iPhone app for their wonderful FixMyStreet service, Lorenzo spotted this in the wilds of Shoreditch…

Numbered CCTV is one thing (a la Westminster’s unique parking location references (UPLs?)) but texting incidents is a step further.

The cynic in me wonders if this means that the cameras are not monitored until they get a text?

Thinking further forward, why even bother having a camera: just get people to send in photos by MMS with the reference number of the nearest lampost…

Stand by for a new wave of crime – stealing mobiles of people reporting incidents…