In No Particular Order » econsultancy http://innoparticularorder.com eCommerce, business, publishing, stuff… Ian Jindal’s weblog. Thu, 29 Mar 2012 16:00:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Future of Digital Marketing: Keynote http://innoparticularorder.com/2009/08/23/future-of-digital-marketing-keynote/?utm_source=rss&utm_medium=rss&utm_campaign=future-of-digital-marketing-keynote http://innoparticularorder.com/2009/08/23/future-of-digital-marketing-keynote/#comments Sun, 23 Aug 2009 12:07:38 +0000 Ian Jindal http://innoparticularorder.ianjindal.pencil.vc.catn.com/future-of-digital-marketing-keynote/ I was really honoured to be asked to keynote at Econsultancy’s 2009 FODM in June 2009.  I’d spoken before and found the audience to be tough but receptive. It’s one of the more difficult speaking gigs of the year, I find, and there’s always a pressure to perform well (and Ashley commenting that there’s “no pressure” of course just makes it worse… ;) ). At least this year he didn’t promise I’d be “funny” (a throwaway remark that gave me my first night of lost sleep in 10 years as I imagined that I’d been forced to perform a standup routine at the Comedy Club without a script! Wah).

Anyway, the event was held at the rather spectacular Congress Hall and upon entering I realised both that is was a great presentation venue, and that 350 marketers is quite some audience ;)

FODM audience at Congress Hall, 2009

There were some spectacular and energetic speakers (Jonathan MacDonald in particular), and two sessions that interested me in particular on digital publishing and ecommerce in retail.

The presentation went well and I used the time to reprise themes from previous FODM presentations, wander into the realms of Augmented Reality, build on some KPI discussions I’d been having with Michael “KPI” Ross and finally introduce the “Obama-Preedy Pricing Principle” (the result of a beer-supported discussion with Tony Preedy on how discounts and promotions should be related to a specific place, time and – increasingly – appropriate behaviours). Maybe it should have been the Pavlov-Preedy Principle??

You can see all of the presentations on the Econsultancy page (you need to be a subscriber), or you can see my presentation via the Slideshare link:

]]> http://innoparticularorder.com/2009/08/23/future-of-digital-marketing-keynote/feed/ 2 Masters status awarded to the Diploma in Internet Retailing! http://innoparticularorder.com/2009/05/14/masters-status-awarded-to-the-diploma-in-internet-retailing/?utm_source=rss&utm_medium=rss&utm_campaign=masters-status-awarded-to-the-diploma-in-internet-retailing http://innoparticularorder.com/2009/05/14/masters-status-awarded-to-the-diploma-in-internet-retailing/#comments Thu, 14 May 2009 22:02:00 +0000 Ian Jindal http://innoparticularorder.ianjindal.pencil.vc.catn.com/masters-status-awarded-to-the-diploma-in-internet-retailing/ I’ve posted the fuller story elsewhere, but I’m so pleased I couldn’t let this pass without a post ;)

The Post-Graduate Diploma in Internet Retailing (which I created along with Econsultancy.com) has just been accredited by Manchester Metropolitan University as the UK’s first Masters programme in Internet Retailing…

We’re about to change the marketing blurb and website to proclaim ‘MSc in Internet Retailing’, but for now I’m just enjoying the glow of pleasure after over 3 hours of grillings!

Thanks to @cragster and @groovegenerator for their hard work.

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