The Walpole Yearbook – my article on Social Media in Luxury

I’ve just posted my article on Social Media in the Luxury sector on my blog:

https://pencil.wpengine.com/the-walpole-yearbook-article-on-social-media/

The article was a short one, written to stimulate debate in the luxury sector, where adoption of social media both lagging and also challenged as to whether it’s relevant to the sector.

Research on this was really interesting, and I came across some fun companies (especially ThisNext.com which is now a firm favourite as an exemplar of social-meets-brands-meets-commerce).