I posted this on Internet Retailing – please do vote if you’re in retail or ecommerce
We’re pleased to launch today our “Inspiration Index“. Speaking with senior etailers we’re struck by the attention they pay to competitor and peer activity, continually seeking new ideas, better ways and cunning angles to improve their multichannel activity.
What do we mean by ‘inspiration’?
We’re focusing on those moments of admiration, enjoyment and – frankly – envy: when we look at another retailer’s activities and wish we’d thought of that first, had implemented as well, or have an open regard for a difficult problem elegantly overcome.
We decided not to go down a company or ‘awards’ approach since these tend to favour the established large players or the shiny new ones – in reality we’ve found that people covet the delivery capabilities of one, the design elements of another and the promotional campaigns of yet others.
There are six ‘dimensions’ to the Inspiration Index:
- Moments of brilliance and delight
- Customer experience
- Operations and IT
How will it work?
Every other month we’ll ask our readers and members of the LinkedIn group to undertake a short survey on ONE of the dimensions. We’ll then cover the results in the coming edition of the magazine.
Over time we’ll build a picture of inspiration in internet retailing.
Best of all the winners will know that they’ve been nominated and rated by their professional peers — this is not a PR-led or sponsorship-driven activity: you can’t buy or promote prominence — it’s a question of whether you inspire others!
We’re really pleased to be partnering with eDigital Research on this. We’ve worked with them a great deal in the past and we welcome their support as a research partner on this project, helping shape the questionnaire and analysing the results.
I hope that you’ll make the time to take the survey and we’re really excited to see the results!
More in the March issue of Internet Retailing, and of course on the portal.
Here’s the link to the survey: https://ecustomeropinions.com/survey/survey.php?sid=986312169
eDigitalResearch is a leading provider of digital market research, enabling customers’ to make critical business decisions with the benefit of comprehensive consumer insight and informed direction. eDigitalResearch possesses a unique combination of research expertise, marketing background, web technology and knowledge of the cross-channel consumer. As well as providing invaluable research data, the modules of its fully integrated research system — ratings, surveys, panels and forums — can combine to provide holistic analytics and essential market-leading insight. This gives our clients the power, confidence and backup to make crucial decisions on key aspects of their business including product range, marketing, customer service, supply chain, even basic positioning.