This is a really interesting post in a vital and growing aspect of HOF’s ecommerce activities.
Initial setup of the affiliate and acquisition activities has been done by Chris Bishop, so it’s by no means a greenfield situation, but it’s an evermore important part of the marketing mix.
Customers expect not only to see retailers present on niche, offer and voucher sites (that’s now obvious) but two important new factors are emerging:
- closer working with key affiliates like MyDeco and ShopStyle (both demanding of product data, imagery, metadata, collaborative campaign and promotional management), and
- ever-tighter cross channel working – leveraging the in-store activity, PPC, SEO and on-site promotion for maximum customer satisfaction and of course profit.
The integrated, friendly and capable team at HOF are the cherry on this particular cake!
Note that applicants need to add a supporting note to their CV stating in 500 words or fewer the three tactical, “day 1” things you’d do to improve SEM and/or affiliate activity.
House of Fraser
27 Baker Strert