February 2009
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Day February 24, 2009

Entries 2 Total

Microposting(s) for February 6th through February 24th

Feb 24, ’09 1:00 PM

These my micropostings and bookmarks – February 6th through February 24th:

  • Livescribe :: Never Miss A Word – oooh – a tingle of desire.

    Not only (yet another) magic digital pen, BUT it now has a Mac desktop client (yay) AND rather tasty leather-bound pads of specialist paper…

    Tech, stationery, mmmm

    Now, all I need is Pelikan to make a digital fountain pen and heaven beckons!

  • Q&A: Matthew Yeomans on social media measurement | Blog | Econsultancy –
  • Brandbook – Notebook World – Oh – heaven is a place on earth. It's here.

    Not only is this every desirable element in my "Hi Fidelity-esque" Tourette's Stationery Specification Fetish, but this allows you to construct the very book(s) of your dreams.

    I've asked for a quote, but I sense that the cost may be more appropriate for a buying club approach than a personal indulgence…

    It's made my day though.

    Courtesy of Monocle who've gone and had a bunch made (although not as I'd have specc'd of course. Sigh).

  • Leica camera repairs – Luton – Old skool repairs for old skool cameras.
  • ActiveCollab for Agile | activeCollab – Using ActiveCollab for Agile-ish projects…
Comments (0)

Acquisition Manager, E-commerce, House of Fraser, House of Fraser | Econsultancy

Feb 24, ’09 12:14 PM

Acquisition Manager, E-commerce, House of Fraser, House of Fraser | Econsultancy

A quick heads up for a new role at a client, House of Fraser.

This is a really interesting post in a vital and growing aspect of HOF’s ecommerce activities.

Initial setup of the affiliate and acquisition activities has been done by Chris Bishop, so it’s by no means a greenfield situation, but it’s an evermore important part of the marketing mix.

Customers expect not only to see retailers present on niche, offer and voucher sites (that’s now obvious) but two important new factors are emerging:

  • closer working with key affiliates like MyDeco and ShopStyle (both demanding of product data, imagery, metadata, collaborative campaign and promotional management), and
  • ever-tighter cross channel working – leveraging the in-store activity, PPC, SEO and on-site promotion for maximum customer satisfaction and of course profit.

The integrated, friendly and capable team at HOF are the cherry on this particular cake!

Note that applicants need to add a supporting note to their CV stating in 500 words or fewer the three tactical, “day 1″ things you’d do to improve SEM and/or affiliate activity.

Applications to:

Rebecca Bedwell
Resourcing Advisor
House of Fraser
27 Baker Strert
London
W1U 8AH

Tel: 020-7003-4809

resourcingho@hof.co.uk

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