February 2009
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Day February 2, 2009

Most useful digital marketers to follow on Twitter : Dave Chaffey’s Right Touching Blog

Most useful digital marketers to follow on Twitter : Dave Chaffey’s Right Touching Blog

Dave “Dr Dave” Chaffey, esteemed author and guru and author of the Managing Digital Channel report (well, book nearly) , has posted a list of his recommended twitter feeds to follow.

Dave’s criteria (signal to noise ratio) is a good one – I’m struggling with this, but less ruthless than Dave at present. Dave also mentions that he’s moving his attention from his RSS reader to twitter, which is something I’ve also found.

We, at Internet Retailing (www.twitter.com/etail) are super-pleased to have been included in Dave’s list. Blush.

We took a decision a while ago to use it as a living RSS/comments feed (hence meeting Dave’s signal:noise requirement). We’ll also use it for occasional event coverage.

I’ve taken to having a group on Tweetdeck just for RSS-twittering and find it’s turning into my ‘radar’.

Dave’s other suggestions (eg @lakey, @ashelyf1 and @mbites) already have pride of place in our monitoring.

 

Nectar’s email: ‘snowmail’ marketing quick off the mark

Nectar email

Nectar email

And so it came to pass, yea in the fourth hour of our confinement, that Nectar manage to get into their office and fire off an ‘if you’re snowed in you can still shop online’ email.

Impressive – and with a Valentine’s touch too.