I’ve been interested for a while in the tension between “retail” (encouraging customers to buy more) and sustainability or ‘green’ sentiments (encouraging people to buy less – “reduce, reuse and recycle” being the operating mantra).
There are many benefits and challenges for retailers in considering sustainability as a part of their strategy and this group on LinkedIn is a first step to exploring this topic.
Mired in conflicting claims, in questions of how far to trace and cost impacts and benefits, and struggling to reconcile customer expressed claims with their measured behaviour, we expect some lively debates!
I invite you to join the group and help shape the debate.
Editorially, Retailgreen will look at the following areas:
Reduce, Reuse, Recycle – lessons for efficiency and saving in sustainable commerce
The sustainable customer – market pressures on retailers to ‘go green’. Following the ‘green dollar’
- Profiles of companies and their green activities, tribulations or market positioning.