Internet Retailer is now uncloaked and is gradually taking on its own life. It’s remarkably exciting seeing the subscriber numbers notch up and the press releases and leads start arriving at the ever-open editor’s inbox.
Selectivity is an issue since many of the releases I’m getting are just “something to do with the internet or technology” and don’t really address the specific concerns of ‘internet retailers’ or etailers. There are already some excellent forums and publications which focus on individual specialisms (eg retail technology, or fashion, or catalogue retail, or online security…). Internet Retailer though is focusing on the intersection of these skills and interests.
I’ve also published the first editorial – I’ve reproduced it in full after the jump – but it’s interesting to see from a catchup of my RSS subscriptions that there are very different interpretations of Google’s new Checkout and its impact on etail. My view is that it’ll be welcomed by consumers (who don’t trust retailers for the most part) and it’ll pose a challenge to the survival of weak retail brands as Google become the shop front for the digital consumer. It’s worth having a look at the comment on Techcrunch to see a totally different view.
In the meantime let me know what you think of Internet Retailer, good or bad. Oh, and don’t forget to mail me with any tips, leads and suggestions.