The BBC reports on Verdict’s recent report on high street fashion, noting that Tesco is now the ninth most-used clothing retailer in the UK, overtaking Bhs and River Island.
The supermarkets have seized upon three factors in their favour:
* the have the footfall: everyone in the UK needs to eat and so will on average visit a store every 10 days
* they have the purchasing power, buying and logistical expertise to be able to source cheaply
* they don’t have the “segmentation overhead” of maintaining brands and store formats that will attract a given age or behavioural group.